MaxEmployee Brand Board
AI-operated. Premium. Clear. Trustworthy. Built around Max, the digital employee operator.
Logo
Blue-first logo exploration sheet with 50 variations.
Avatar
Friendly but serious humanoid portrait sheet with 50 variations.
Core message
Hire your first digital employee.
It handles your computer work 24/7.
No burnout. No downtime. No handoffs.
Visual identity
Blue#2F6BFF
Cyan#60E0FF
Navy#0B1630
Steel#8CA0C0
White#EEF4FF
Tone
- direct
- confident
- minimal
- premium
- not cartoonish
- not noisy
Brand rules
- MaxEmployee = company
- Max = operator identity
- AI-operated / AI-first
- human approval for money, access, and legal changes
Usage
- website hero
- social avatar
- sales pages
- Discord / support presence
- product covers